Padi Rice

Padi Rice is a line of rice products, including white rice, wild rice, rice milk, and rice cakes, packaged in materials that resemble the large traditional bags of rice sold in markets. The aim was to recreate the market buying experience in today's supermarkets.

Each Padi Rice package features an animal that symbolizes the way of life of the Padi pools and the benefits they provide in fertilizing the water.

Padi Rice has been featured on the 'Packaging of the World' website, displayed at the 'Omek' exhibition of Shenkar at the Old Jaffa Museum, and included in the 'designer' of the 'Haaretz' newspaper.