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Branding and packaging design for a new shipping company called Shox. The main goal of the project is to maximize the unboxing experience.

The project presents six different packages that open in a unique way, inspired by animals: octopus, snake, shell, crab, peacock, and frog.

The project operates within the cultural phenomenon of online ordering and shopping, which have become a significant part of Western consumer culture in the current era. The selection of the product, the order, the wait for its arrival, the expectation, and the excitement all lead to one moment of opening the package.

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